Voodoo Engagement
I came across this brief article on energy efficiency and human behaviour. I find it intriguing as it highlighted that many different viewpoints on an issue that can exist and be widely communicated through a variety of forums.
The argument presented in the article becomes more intriguing as I venture down the path of community engagement which will no doubt result in engaging persons of like and differing viewpoints on energy efficiency.
I am sure the 'rebound effect' exists to a degree in many areas of life, but I would hope that people are wiser than to equate an increase in energy efficient appliances and methods with an increase in their right to consume energy. Will "energy efficient technology actually negate any environmental gain"? Or is this idea presented by an overzealous author looking for a controversial topic?
Whichever side of the argument taken, the bigger point here for me is that; no matter what, it is part of my role in Western Power to try and engage both voices and to listen to both voices.
I leave it up to you to read and form your own opinion.
http://www.next100.com/2011/01/voodoo-energy-economics.php
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Reader Comments (1)
It has been observed that people buying more fuel efficient cars end up driving them more. This 'rebound effect' suggests to me that we need radical innovation as opposed to incremental change (although this certianly has a place too!)